In Tests, Yahoo Uses Google to Power Search Results and Ads

Presently, Yahoo is already in the deal of 10 years to use Microsoft's Bing to power its search results and due to that this software giant is not happy as Google is entering in its territory.

To work together, Yahoo and Google is testing:

According to the reports of New York Times, Yahoo and Google are entering into partnership to test the Google powered search results and search ads for Yahoo. However; the discovery was first time reported by Aaron Wall of, owner of SEO Book (One of the best company in industry). The more he added that this arrangement is only for the test and may be in future it will not convert into actual deal. According to Yahoo spokeswoman, “We are working together to provide the best experiences to our users and it’s our regular work to run small test or pilot projects with different partners to power up the search results for users benefit. The more she added that at this time we don’t have anything more to share.

Microsoft and Google didn’t respond immediately:

Google is the leading and its most popular search engine as it has more than 71 per cent market share in all over the world, as per the reports of NetMarketShare. However; in this list Yahoo lead by Marissa Mayer, former Google executive is at the third position with 9.6 per cent share in all over the world and Microsoft powered Bing search engine is at second position with 10 per cent market share. Only in US Google has more than 64.40 per cent share in search market, followed by Bing with 20.20 per cent and Yahoo with 12.70 per cent market share in search industry, as per the latest reports of ComScore.

Marissa Mayer, CEO of Yahoo have seen the same search results in her career earlier when she was in Google and due to that she signaled that now our company is focusing on powering up the Yahoo search engines to cover more market share. But any search deal between Yahoo and Google will definitely come under antitrust scrutiny because European Commission has already antitrust pending cases about Google’s dominant position. However; earlier in April 2015, Yahoo and Microsoft have announced the agreement, which will provide flexibility to yahoo to enhance the search experience of users across multiple devices such as; mobile, tablets, and desktops. Whereas; the key component of agreement was that yahoo is free to get in partnership with other companies to power up its own search platforms.

In past, Microsoft has lost few important deals including recent deal with Facebook as in December 2014, Facebook announced that they have ended the deal with Bing to provide web search results through Bing because now we are focusing on helping the users to find what people are sharing on their walls through our Facebook search box. According to tech experts, its clear indication that Google is trying to enter in the Microsoft's territory.