global media consumer spends category by geographic region

The below chart shows global media spends across print, TV, ooh, and digital across Among geographic region.In Latin America, Central and Eastern Europe, and Middle East/Africa, consumer spending will grow faster than overall spending
In North America, Western Europe, and Asia Pacific, by contrast, consumer spending will grow more slowly than overall spending, in large part reflecting maturing and more penetrated broadband markets.

 Overall  media spends across all formats  will rise at a 6.1 percent CAGR to US $1.5 trillion in 2018, Within this, Latin America and Asia Pacific will be the fastest-growing regions, and Western Europe will be the slowest-growth region, while Central and Eastern Europe and Middle East/Africa will outpace Western Europe, as will North America

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