According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually
overall media spends worldwide is expected to be lead by digital advertising, broadband, and video games. The digital including mobile will be the fastest growing segments over the next five years, with projected compound annual increase of 15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016 digital advertising will exceed $193billion
. TV advertising, out-of-home advertising, and cinema will be the only other media , besides digital media to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.
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| overall media media spending by categories; digital vs tv vs print vs ooh |
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| Media categories covered in the McKinsey overall media spending report 2015-2018 |
overall media spends worldwide is expected to be lead by digital advertising, broadband, and video games. The digital including mobile will be the fastest growing segments over the next five years, with projected compound annual increase of 15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016 digital advertising will exceed $193billion
. TV advertising, out-of-home advertising, and cinema will be the only other media , besides digital media to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.
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