SEARCH, SOCIAL AND ONLINE CLASSIFIEDS tops as "highest spends across digital media in UK
By 2017,online video will be the fastest-growing digital media in United Kingdom,with more than 100% growth .Brand marketing spends on search and video will dominate UK digital marketing spends from 2016 onwards
Search spends in UK is expected to grow marginally in 2015 , while social media spends is projected to grow by 8% till 2016 , but it will continue to decline from 2017 onwards, a trend that will continue till 2020
However UK marketers will continue to invest on search with more than 70% of their digital budgets allocated to search marketing. Search will continue to be the biggest investment across digital media from 2015-2020
However the real winner will be online video advertising, with UK brand spending on online video set to grow by 35% in 2016 and by 75% in 2017. By 2018, online video advertising is expected to grow by over 100% and will rank no 2 after search marketing in terms of digital media advertising budget spends
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By 2017,online video will be the fastest-growing digital media in United Kingdom,with more than 100% growth .Brand marketing spends on search and video will dominate UK digital marketing spends from 2016 onwards
However UK marketers will continue to invest on search with more than 70% of their digital budgets allocated to search marketing. Search will continue to be the biggest investment across digital media from 2015-2020
However the real winner will be online video advertising, with UK brand spending on online video set to grow by 35% in 2016 and by 75% in 2017. By 2018, online video advertising is expected to grow by over 100% and will rank no 2 after search marketing in terms of digital media advertising budget spends
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